Remote Branch:  Some markets do not cost justify the +$1,000,000 expense for a traditional brick and mortar branch.  Mobile banking can provide a cost effective method to service smaller or targeted markets.
	Targeted Market Branch Replacement:  One client uses their Mobile Branch at the same location, six days a week.  The mobile unit is the branch!   If the location isn't successful ... just move to another ... you will never be at the wrong location.
	CRA:  Service low to moderate income areas on weekdays.   Provides a visible banking presence with a lower facility cost for underserved markets.  Utilize the mobile unit at other locations on weekends to provide ATM services at special events.
	Disaster Recovery:  Provide immediate disaster recovery capabilities.  All vehicles are totally self-contained for power, security and wireless communications.  A mobile unit can be an integral part of your institution's Disaster Recovery Plan.
	Branch Closing:  Before closing an unprofitable branch ... consider a mobile branch as an alternative.  Less facility cost translates into lower overhead.  Service two locations with the same Mobile Branch and the same staff.
	SEGS (Select Employer Groups):  Solicit new accounts "on site," reinforce existing member relationships and educate on available telephone banking services.
	Remodeling:  The mobile branch can provide "on site" banking services during remodeling projects.  With less employee and customer safety concerns, remodeling can be completed quicker, easier, and can save you money.
	Target Major Employers:  Enhance your institution's banking relationships by providing "on site" services.  "On site" banking can be perceived by employees as a company benefit without costs to the employer.
	New Branch Openings:  Open "on site" before construction starts and get a jump on your competition.  Start building sales while your permanent branch is under construction.
	Eliminate Temporary Building Expenses:  The average cost for a set up, removal, permitting and rental of a temporary building is +$45,000 per location.   After just a few branches, the Mobile Branch would have paid for itself in savings.
	Rolling Bill Board:  Wherever the Mobile Branch travels, everyone will recognize and identify with your institution.  Reinforces your name recognition in today's competitive market.
	Weekend Sales Promotions:  On the weekends, when the Mobile Branch doesn't serve as a branch, it can be utilized at special events for new account drives, credit card promotions or at automobile and boat shows.
	Pay Day Over Crowding:  On those days of the month, when your branches are over crowded, use the Mobile Branch.  That costly addition may not be necessary.

E-mail Mobile Branch at: john-baker@cfl.rr.com